Prom Ally offers the free loan of prom dresses and suits to school children, sixth form students and college students who otherwise couldn't afford one. All outfits are used and either purchased from charity shops or donated directly (many only worn once!). They are checked and freshly laundered before each loan. The loan of an outfit is free of charge however £10.00 is requested to cover the cost of delivery and return postage and packaging.

Prom Ally is linked with schools, social services, food banks and charities around the UK and runs mostly on a referral basis. 

It was set up as a small charity back in 2015 by Ally Elouise, a law graduate who used her 21st birthday money to kickstart it.  

In April 2020 during the Covid-19 lockdown, Prom Ally officially became a CIC (Community Interest Company) in order to sell/hire formal wear in order to earn money to keep running the free prom service.


Prom Ally has helped hundreds of girls since it began and has recently opened up to boys too offering suits in addition to the dresses! 



I’m Ally, a 25 year old from North Wales.

I love fashion, music, food and travelling. My favourite band is Panic! at the Disco, the best place I've ever visited is Thailand and I definitely eat too much carbonara pasta! 

I am a law graduate, a supply 1:1 teaching assistant and the founder of Prom Ally!


I decided to set up this organisation after watching a TV programme with my Dad about families struggling financially. There was a young girl on the programme who couldn’t afford a prom dress which really upset me. Due to Prom becoming a

huge sensation in America… it is (whether we like it or not) becoming bigger and bigger each year in the UK too! With this growth, the price of dresses is also increasing drastically! I have created Prom Ally in the hope of helping young girls and boys have the perfect prom night no matter what!


I started out with 15 dresses bought from charity shops and have now had over 3000 donated to Prom Ally! I've also recently began accepting suits, jackets, blazers, shirts and trousers too!